Daniel Sullivan

Partner Marketing Strategy

Building scalable partner ecosystems through data-driven strategy, differentiated engagement, and smarter resource allocation.

Selected examples of how I’ve developed partner marketing frameworks, programs, and go-to-market strategies to strengthen partner engagement, optimize marketing resources, and drive business growth.

Case studies

1 case study
Case study 01Partner Marketing Strategy

Rethinking Partner Marketing Through a Data-Driven Maturity Model

Company
Cisco
Category
Partner Marketing Strategy

Developed a weighted marketing maturity assessment across 500 partners to inform a differentiated marketing coverage strategy, scalable partner programs, and more objective resource allocation.

  • Partner segmentation
  • Marketing maturity
  • Partner coverage strategy
  • Scalable marketing programs