Creating experiences that connect people and drive business impact.
From large-scale signature events and global sales kickoffs to hands-on workshops and intimate executive experiences, this collection showcases how I’ve designed and delivered programs that generate pipeline, accelerate opportunities, drive customer adoption, strengthen relationships, and enable sales teams and partners for success.
Case studies
3 case studies
Case study 01Signature Brand Experience
Sumo Slam Jam
Company
Sumo Logic
Format
Hospitality Event
A flagship ancillary event hosted during AWS re:Invent, designed to create a distinctive experience for customers, prospects, and partners while extending engagement beyond the main conference.
Experience design
Partner sponsorship & co-funding
Brand differentiation
Pipeline generation
Full case study coming soon
Case study 02Sales Enablement & Internal Experience
Global Sales Kickoff
Company
Sumo Logic
Format
Multi-day global sales conference
A multi-day global sales conference designed to align leadership, equip the sales organization, reinforce business priorities, and create an engaging internal experience.
Executive alignment
Content & agenda development
Sales enablement
Production & operations
Full case study coming soon
Case study 03Technical Education & Customer Engagement
Threat Hunting Workshops
Company
Sumo Logic
Format
Repeatable regional workshop series
A scalable series of hands-on cybersecurity workshops designed to engage technical audiences, demonstrate product capabilities, deepen customer adoption, and support pipeline acceleration.