IllustrativeIllustrative assessment using fictional partner information and representative criteria from the historical framework. This example is not a reproduction of Cisco’s complete original weighting model.
Partner marketing maturity — assessment report
Sample Partner Marketing Maturity Assessment
Partner assessed · fictional
Northstar Technology Group
Synthetic data for illustration only.
APartner performance
- Annual Cisco revenue
- $18.4M
- YoY revenue growth
- +24%
- Partner certification
- Gold
- Deal registrations
- 142
- Registered deal value
- $6.8M
- Partner-reported pipeline
- $4.2M
- Product portfolios
- Security, Networking, Collaboration
BMarketing investment & execution
- Annual MDF allocation
- $200,000
- MDF utilization rate
- 94%
- Proof-of-performance compliance
- Consistent
- Campaign execution
- Strong
- Partner portal engagement
- Active
- Joint campaign participation
- High
CMarketing capabilities
- Dedicated marketing resource
- Yes
- Marketing technology sophistication
- FoundationalDevelopingAdvanced
- Digital campaign capabilities
- Advanced
- Marketing automation
- Established
- Joint Cisco GTM plan
- Yes
- Cisco website presence
- Strong
- Marketing planning sophistication
- Strategic
Capability ratings (Foundational · Developing · Advanced) describe sophistication, not the partner’s overall maturity classification.
DStrategic alignment & engagement
- Strategic alignment
- Strong
- Marketing responsiveness
- Proactive
- Joint planning participation
- High
- Willingness to collaborate
- Strong
- Marketing execution readiness
- Advanced
Illustrative assessment conclusion
High marketing maturity
Northstar demonstrates strong partner performance, mature digital marketing capabilities, consistent execution of joint marketing activities, and dedicated resources to support sophisticated co-marketing initiatives.
Recommended support model
Dedicated Strategic Coverage
- Dedicated partner marketing management
- Joint marketing planning
- Customized demand-generation initiatives
- Prioritized marketing investment consideration